Fitness Trends of 2018 Are Driving Bangaloreans Crazy About Zumba – Do You Agree or Disagree?
Since the last decade, Indians have become more alarmed about living a healthy lifestyle, including fitness regimes in daily routine and practicing good hygiene. Having said that, the fitness freak Bangaloreans are definitely not just sitting back and watching others move their body to the beat. They have been a part of many fitness activities like marathon, cycling, badminton and foozball to name a few. Rather today, people have moved beyond treadmills and cycles and are creating new fitness mantras to rule the charts.
Indian Fitness Industry – From Treadmills to Wiggling & Pumping on Latin Music
As per 2017 stats, the Indian fitness industry has crossed Rs. 7000 crores and this is expected to grow by 22% – 27% in 2018. The branded clothing itself is incidentally more than a 6 million business in itself. This is the reason that with the rapidly rising urbanization, people have moved from treadmills to other fitness forms like Zumba, Masala Bhangara, Yoga, Cross-fit and much more.
Today most of the gyms that we see around us, have Zumba, Yoga and Cross-fit as mandate in their offerings. Compared to other fitness forms, Zumba has been on the rise in India since a couple of years and the Zumba Instructor’s Network is growing by thousands, each year. This new age workout is not only helping gyms to increase their client base, but is also helping them maintain a good retention rate.
Zumba has already taken Bangalore by storm and let me tell you, it’s not just dancing. It’s a choice of life and if you are still not aware about it, then here’s a sneak peak.
Millions & Still Counting
Zumba is the world’s biggest branded fitness program, that was originally founded by Alberto Perez in 2001, the street performer, who, in order to make some extra cash, used to teach the wives of wealthy businessmen how to dance in the nightclubs. Today more than 1.2 million people in India practice Zumba and this figure is sure to quadruple in the coming years.
Today, you might see Zumba happening at any gym near you. A young woman in fisherman’s pants, loose hair, patterned bandana, wiggling to pumping Latin music or some desi Bhangara beat and others in her class shaking their booties and following her. Now Zumba is not just seen as a way to healthy lifestyle, but also as an entertainment brand combining e-commerce, music and apparel.
The Zumba Fitness Challenge – Are you on it?
With this growing Zumba fitness craze amongst Bangaloreans, it wouldn’t be wrong to say that people asking for more has turned Zumba instructors to entrepreneurs. And, the Zumba eco-system is sure to pep-up even more. So, if you want to be a part of the Zumba evolution, get ready to share your Zumba videos with us. Take up the Zumba Fitness Challenge and win exciting prizes along with a lot of publicity.
All you have to do is
- Login to Bangalorean.com and register your yourself.
- Post Zumba videos on our Facebook page and tag your fitness freak friends.
- The Zumba fitness video with maximum likes will get the chance to win exciting prizes.
- Look out for more Fitness offers @ Bangalorean.com.
It’s time to stand up for the Zumba Fitness Challenge, tell people about this best fitness program, promote your classes and earn publicity.