WhatsApp, Facebook – Social media campaign is the new trend in Indian politics. It is taking an increasingly central role during elections. More than any other social media or messaging app, WhatsApp was used in recent months by India’s political parties, religious activists and others to send messages and distribute news to Karnataka’s 49 million voters.
While many messages are ordinary campaign missives, sometimes some of the messages are intended to inflame sectarian tensions and others downright false, with no way to trace where they originated.
WhatsApp Facebook is going to be used by the Congress party to go haywire in its election campaign. It is going to be at the booth level.
WhatsApp – Social media
WhatsApp Facebook is a freeware and cross-platform messaging and Voice over IP (VoIP) service owned by Facebook. This application allows sending of text messages and voice calls, as well as video calls, images and other media, documents and user location.
The application runs from smart phone or mobile device but is also accessible from desktop computers. The service requires consumer users to provide a standard cellular mobile number.
WhatsApp Facebook – Congress Party’s plan
The congress social media team in the country is recruiting tech-savvy youngsters to its ‘Digital Youth for Every Booth’. The congress party is planning to recruit one youth anchor to its social media operations. Karnataka State has 56,000 polling booths.
The instruction to the digital youth is to push the party’s content on local WhatApps groups. The main focus being given to the failure of the BJP led government in the Centre and achievements of the Congress.
In India, 200 million people are using Whatsapp, FB regularly. Social media has become the favorite mode for political parties to reach out to the voters.
Thousands of videos will be shared in WhatsApp and FB in Karnataka according to the Karnataka State Congress social media coordinator A.N.Nataraj Gowda.
The congress party has already started sharing the messages in WhatsApp and FB. Every parliamentary constituency will be having 2 social media coordinators to oversee the campaigns at the booth level.
The congress party is also planning to bring into effective action a mobile app to support a door-to-door campaign. This is to spread messages ahead of the general elections.
Read more related to Social media: https://www.bangalorean.com/blog/fake-news-journalism-social-media/