92.7 BIG FM’s RJ Shruti – ‘RJ OF THE YEAR’ at IRF 2019

92.7 BIG FM’s RJ Shruti – ‘RJ OF THE YEAR’ at IRF 2019

92.7 BIG FM’s Shruti bags the ‘RJ of the Year’ and ‘Best Radio Show’ award for her show ‘BIG Coffee’ under the Kannada category at IRF 2019 awards.   

Big FM 92.7 went on to win 14 awards.  The radio station claimed the maximum titles in the ‘RJ of the Year’ category at Excellence in Radio Awards, a prestigious award platform that acknowledges and celebrates outstanding content and creativity in the radio industry.

Among the fourteen titles, BIG FM’s RJ Shruti won the ‘RJ of the Year’ award under Kannada category and her popular ‘BIG Coffee’ show on 92.7 BIG FM Bengaluru received the winning title under the Best Radio Show-Kannada’RJ Shruti currently hosts the revamped show of BIG Coffee- ‘Pataki Mornings’ from 7 AM to 11 AM every day.

BIG FM 92.7 :

92.7 BIG FM is India’s largest FM station with a presence across 45 cities, 1200 towns and 50,000+ villages and a weekly reach of 4.2 crore Indians across the country. Since the launch of its first station in September 2006, 92.7 BIG FM has expanded at a phenomenal pace, launching 45 stations in a record- breaking time period of 18 months (barring Shimla which launched in 2009). The brand is now looking towards expanding in to more markets and geographies.

92.7 BIG FM has been adjudged the Best Radio Broadcaster of the Year at the Golden Mikes Awards in 2011, 2012, 2013 and 2014. Also 92.7 BIG FM was the Most Awarded Indian radio station at the New York Radio Festival 2013 winning 7 awards, amongst over 30 participating countries.

Awards in different categories :

BIG FM also won golds for different categories, including Best Radio Show (Non-Breakfast-Hindi), Best Radio Show (Kannada), Best Radio Show (Marathi), Best Radio Show (Hindi- Non-metro station), Best Radio Sparkler (Hindi).

BIG FM since its inception has won awards for its various national and city-specific shows based on original content integrated with captivating music.The essence of the shows has been further enhanced by talented and popular RJs who form a strong connect with the listeners across markets.

BIG COFFEE at FM 92.7 :

92.7 BIG FM Bengaluru station has launched a breakfast show sometime back, “BIG COFFEE” that promised to give Bangaloreans a new reason to celebrate their favorite city every single day.

Listeners were treated with absolute entertainment everyday as they celebrate their most favorite passions ranging food, theatre, hang out places, music, local shopping, places of devotion and more with their favorite jocks.

Additionally, the show also focused on lifestyle of the people in the busy city and day to day healthy living, apart from featured current affairs. The show was hosted by  RJ Pat Pat Pataki Shruti.

Every segment on the  show is either infotainment or entertainment. The whole show fills with trivia about Bengaluru,  a person’s connection to city, people’s problems, experience with others, inspirational stuff and also exciting segments on daily basis from Monday to Saturday.  Behind every episode one  will see a mind at work, not just a tongue wagging.

RJ Shruti :

Radio happened to Shruti by chance. She started her  roller coaster ride in radio about six years ago but 92.7 Big FM gave her a break with name and fame. “Pat Pat Pataki Shruthi” as people fondly call her was coined by her  team in Big FM.

From free auto rides to free everything would be offered to her just because of who she is.  

Sharing her experience of winning the award, RJ Shruti said, “This is a hat-trick. Every time I receive an award it’s like the first time for me and a dream come true. I call the IRF as the Oscar of Radio and it’s as good as winning an Oscar. This year too, I saw myself going on stage and receiving the award. I could feel all this even before the results were announced. I have won two awards: ‘RJ of the Year’ and Best radio show for ‘BIG Coffee’ in Kannada category. My prayers have been answered once again. This only means I have to put more effort into the awards next year and the homework for this has already begun. I would like to thank everyone who believed in me. It really means a lot!”

Overview of Awards :

The Excellence in Radio Awards was created with the aim of supporting and recognizing quality in radio broadcasting in India.  The Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing & promotions and creativity within the industry.​

These categories are rewarded with the specially created Excellence in Radio Awards (ERA) trophy, an exclusive commissioned statute befitting the prestige and importance of the awards.

The ERA is the benchmark of quality by which radio professionals, consumers and advertisers recognize, reward and celebrate outstanding content and creativity.

India Radio Forum  :

India Radio Forum’s (IRF) Excellence in Radio Awards (ERA) celebrates and honours the best of Indian radio industry by recognizing outstanding programming, marketing, radio personalities, promotions, and creativity within the field.

The India Radio Forum focuses on increasing the effectiveness of promotion and marketing within the radio and media industry. The annual award show aims at bringing together the best of marketing and creative excellence in India every year.

2019 – India Radio Forum :

Known for recognizing the efforts of the radio industry, the India Radio Forum 2019 hosted its 14th edition of Excellence in Radio Awards (ERA) in the midst of grandeur and splendid works presented by the Radio industry.

As the industry continues to grow, the conference was well attended and hosted by eminent speakers – Abraham Thomas, CEO, BIG FM, LV Krishnan, CEO, TAM Media Research, Nisha Narayanan, COO, 93.5 RED FM & Magic FM, Anita Bose, Chief Operating Officer, Madison Media, Rajiv Dubey, General Manager, Dabur India among others coming together for the biggest celebration of the radio broadcast industry.